APA Style

Belch, G, E., Belch, M, A. (2012). Advertising and Promotion: An Intregated Marketing Communications Perspective . New York: Mc Graw Hill.

MLA Style

Belch, George, E.., Belch, Michael, A.. "Advertising and Promotion: An Intregated Marketing Communications Perspective". New York: Mc Graw Hill, 2012. Text.