APA Style
Alt, R., Reinhold, O. (2020).
Social Customer Relationship Management: Fundamentals, Applications, Technologies (Ilustrated).
Switzerland:
Springer International Publishing.
MLA Style
Alt, Rainer., Reinhold, Olaf.
"Social Customer Relationship Management: Fundamentals, Applications, Technologies".
Ilustrated
Switzerland:
Springer International Publishing,
2020.
Electronic Resource.