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Islamic Branding and Marketing: Creating A Global Islamic Business

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Buku ini tentang:
1. indroduction
2. why muslim nation need to derferot strong brands
3. An overview of muslim markets
4. the nature and structure of islamic markets
5. building a brand strategy
6. opportunities in islamic brand categories
7. the future
8. challenges facing islamic brands
9. key success factors and strategies for aspiring islamic brands
10. challenges and key strategies for the building and marketing of non muslim brands to muslim market
11. summary of power brands strategies program for muslim market

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Detail Information

Series Title

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Call Number

297.273 TEM i

Publisher

Singapore : Wiley., 2011

Collation

xvii, 324 hlm., 24 cm

Language

English

ISBN/ISSN

978-0-470-82539-6

Classification

297.273

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Marketing
Manajemen Merek
Branding

Specific Detail Info

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Statement of Responsibility

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