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Islamic Branding and Marketing: Creating A Global Islamic Business

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Buku ini tentang:
1. indroduction
2. why muslim nation need to derferot strong brands
3. An overview of muslim markets
4. the nature and structure of islamic markets
5. building a brand strategy
6. opportunities in islamic brand categories
7. the future
8. challenges facing islamic brands
9. key success factors and strategies for aspiring islamic brands
10. challenges and key strategies for the building and marketing of non muslim brands to muslim market
11. summary of power brands strategies program for muslim market

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Ketersediaan

E1670P

297.273 TEM i

Rak (3)

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

297.273 TEM i

Penerbit

Singapore : Wiley., 2011

Deskripsi Fisik

xvii, 324 hlm., 24 cm

Bahasa

English

ISBN/ISSN

978-0-470-82539-6

Klasifikasi

297.273

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Marketing
Manajemen Merek
Branding

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

Komentar

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