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Advertising and Promotion: An Intregated Marketing Communications Perspective

George E. Belch - Personal Name; Michael A. Belch - Personal Name;

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Rak (658.82) 658.82 BEL a

E1652P

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Detail Information

Series Title: -
Call Number: 658.82 BEL a
Publisher: New York : Mc Graw Hill., 2012
Collation: xxxv, 769 hlm., +indek, 28 cm
Language: English
ISBN/ISSN: 978-007-131440-4
Classification: 658.82
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Periklanan
Promosi
Specific Detail Info: -
Statement of Responsibility: -

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