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Manajemen dan Strategi Merek

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Buku ini menjelaskan tentang:
1. Brand: Konseptualisasi dan Peran Strategik
2. Brand Equity: Konseptualisasi dan Pengukuran
3. Pioneer Brand versus Imitator Brand
4. Local Brand versus Global Brand

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Availability

Detail Information

Series Title

Manajemen Merek 01

Call Number

658.827 TJI m

Publisher

Yogyakarta : Andi Offset., 2011

Collation

xiv, 286 hlm. ;19 cm x 23 cm

Language

Indonesia

ISBN/ISSN

978-979-29-2669-9

Classification

658.827

Content Type

-

Media Type

-

Carrier Type

-

Edition

Ed.1

Subject(s)

Manajemen Merek
Merek
Branding

Specific Detail Info

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Statement of Responsibility

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