Electronic Resource

International Public Relations and Public Diplomacy: Communication and Engagement

---

This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.

---

Availability

Detail Information

Series Title

-

Call Number

302.2 GOL i

Publisher

New York : Peter Lang Publishing inc.., 2015

Collation

416 halaman, PDF, 2,97 MB

Language

English

ISBN/ISSN

9781433126888

Classification

302.2

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

1

Subject(s)

Komunikasi
Marketing
Public Relations
Advertising

Specific Detail Info

PDF, 2,97 MB

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment