Electronic Resource

International Public Relations and Public Diplomacy: Communication and Engagement

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This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.

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Ketersediaan

EBKOM001

302.2 GOL i

Server (Cloud)

Tersedia - Indonesia

Informasi Detail

Judul Seri

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No. Panggil

302.2 GOL i

Penerbit

New York : Peter Lang Publishing inc.., 2015

Deskripsi Fisik

416 halaman, PDF, 2,97 MB

Bahasa

English

ISBN/ISSN

9781433126888

Klasifikasi

302.2

Tipe Isi

text

Tipe Media

computer

Tipe Pembawa

online resource

Edisi

1

Subjek

Komunikasi
Marketing
Public Relations
Advertising

Info Detail Spesifik

PDF, 2,97 MB

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

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