Electronic Resource

Effective Personal Communication Skills for Public Relations (PR in Practice)

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Make ideas contagious through every channel of communication Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase "meme" to describe a self-replicating unit of cultural information, Andy Green shows how contagious ideas --or memes -- can spread through PR communications like a virus. This stimulating, original book shows how to harness the power of communication to send out a message not just virally, but through online traditional channels as well.

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Ketersediaan

EBKOM004

302.2 GRE e

Server (Cloud)

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

302.2 GRE e

Penerbit

Philadelphia : Kogan Page., 2006

Deskripsi Fisik

235 halaman

Bahasa

English

ISBN/ISSN

9780749444075

Klasifikasi

302.2

Tipe Isi

text

Tipe Media

computer

Tipe Pembawa

online resource

Edisi

illustrated edition

Subjek

Marketing
Public Relations
Humas
Advertising

Info Detail Spesifik

PDF; 35,62 MB

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

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