Electronic Resource

Effective Personal Communication Skills for Public Relations (PR in Practice)

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Make ideas contagious through every channel of communication Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase "meme" to describe a self-replicating unit of cultural information, Andy Green shows how contagious ideas --or memes -- can spread through PR communications like a virus. This stimulating, original book shows how to harness the power of communication to send out a message not just virally, but through online traditional channels as well.

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Availability

Detail Information

Series Title

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Call Number

302.2 GRE e

Publisher

Philadelphia : Kogan Page., 2006

Collation

235 halaman

Language

English

ISBN/ISSN

9780749444075

Classification

302.2

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

illustrated edition

Subject(s)

Marketing
Public Relations
Humas
Advertising

Specific Detail Info

PDF; 35,62 MB

Statement of Responsibility

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