Electronic Resource

Social Customer Relationship Management: Fundamentals, Applications, Technologies

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Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it.
In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.

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Ketersediaan

EBMNJ001

658.812 ALT s

PERPUSTAKAAN PUSAT

Tersedia

Informasi Detail

Judul Seri

Management for Professionals

No. Panggil

658.812 ALT s

Penerbit

Switzerland : Springer International Publishing., 2020

Deskripsi Fisik

127 halaman

Bahasa

English

ISBN/ISSN

9783030233433

Klasifikasi

658.812

Tipe Isi

text

Tipe Media

computer

Tipe Pembawa

online resource

Edisi

Ilustrated

Subjek

Manajaemen Hubungan pelanggan
Bisnis--Manajemen

Info Detail Spesifik

PDF, 3.71 MB

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

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