Electronic Resource

Social Customer Relationship Management: Fundamentals, Applications, Technologies

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Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it.
In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.

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Availability

Detail Information

Series Title

Management for Professionals

Call Number

658.812 ALT s

Publisher

Switzerland : Springer International Publishing., 2020

Collation

127 halaman

Language

English

ISBN/ISSN

9783030233433

Classification

658.812

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

Ilustrated

Subject(s)

Manajaemen Hubungan pelanggan
Bisnis--Manajemen

Specific Detail Info

PDF, 3.71 MB

Statement of Responsibility

-

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