Metode netnografi (netnografi = internet + etnografi) adalah metode yang digunakan untuk mempelajari budaya pengguna internet (lebih khusus media sosial). Pada dasarnya, netnografi adalah penerapan…
Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of managem…
What does it take for success in the media business? Creativity, innovation, and performance, of course. Plus experience and good judgment. However, it also requires an understanding of the princip…
Isi dalam buku ini meliputi: Manajemen dan Public relations, Public relations/humas:Periodisasi kristalisasi opinib publik dan citra positif, manajemen komunikasi dan organisasi , kedudukan dan str…
Museums today find themselves within a mediatised society, where everyday life is conducted in a data-full and technology-rich context. In fact, museums are themselves mediatised: they present a un…