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Manajemen dan Strategi Merek
Buku ini menjelaskan tentang: 1. Brand: Konseptualisasi dan Peran Strategik 2. Brand Equity: Konseptualisasi dan Pengukuran 3. Pioneer Brand versus Imitator Brand 4. Local Brand versus Global Brand
- Edition
- Ed.1
- ISBN/ISSN
- 978-979-29-2669-9
- Collation
- xiv, 286 hlm. ;19 cm x 23 cm
- Series Title
- Manajemen Merek 01
- Call Number
- 658.827 TJI m
Jurnal Bisnis Dan Manajemen ; Volume XIII Nomor II ; September 2012
- Edition
- -
- ISBN/ISSN
- 1412-3681
- Collation
- 105 Hal; 21 x 29.5 cm
- Series Title
- -
- Call Number
- 650.5 EFE j
- Edition
- -
- ISBN/ISSN
- 1412-3681
- Collation
- 105 Hal; 21 x 29.5 cm
- Series Title
- -
- Call Number
- 650.5 EFE j
Islamic Branding and Marketing: Creating A Global Islamic Business
Buku ini tentang: 1. indroduction 2. why muslim nation need to derferot strong brands 3. An overview of muslim markets 4. the nature and structure of islamic markets 5. building a brand strategy 6. opportunities in islamic brand categories 7. the future 8. challenges facing islamic brands 9. key success factors and strategies for aspiring islamic brands 10. challenges and key strateg…
- Edition
- -
- ISBN/ISSN
- 978-0-470-82539-6
- Collation
- xvii, 324 hlm., 24 cm
- Series Title
- -
- Call Number
- 297.273 TEM i
Brand Management: 13 Strategi untuk Mengembangkan Merek Anda
Buku ini menguraikan (1) Diferensiasi dan mengapa itu penting, (2) Membangun merek dengan biaya rendah, (3) mengapa diferensiasi sulit, (4) Kriteria diferensiatroe yang baik, (5) Strategi untuk mengembangkan merek
- Edition
- -
- ISBN/ISSN
- 978-979-062-375-0
- Collation
- xi, 304hlm.: 17,5 cm x 25 cm
- Series Title
- -
- Call Number
- 658.8343 TAI b
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