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Laporan pengabdian kepada masyarakat : penggunaan smartphone sebagai media pr…

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Nurul Mega Saraswati

Edition: -
ISBN/ISSN: -
Collation: 20 halaman
Series Title: -
Call Number: 658.8 SAR l

Edition: -
ISBN/ISSN: -
Collation: 20 halaman
Series Title: -
Call Number: 658.8 SAR l

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Mengukur Efektivitas Program Promosi & Analisis Kasus Menggunakan SPSS

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Freddy Rangkuti

Buku ini berisi tentang : 1. Mengukur Indokator yang digunakan dalam promosi 2. Cara mengukur Validitas dan Reliabilitas 3. Mengukur Word of Mouth 4. Mengukur Sales Performance 5. Cara mengukur Efektivitas program promosi 6. Analisis Efektivitas menggunakan ROI dan Net CLV 7. Mengukur Brand Loyalty dan Efektivitas Iklan 8. Studi Kasus: Mengukur Efektivitas Program Promosi Persaingan Bis…

Edition: Edisi Pertama
ISBN/ISSN: 978-979-22-4892-0
Collation: xi + 390 hal.; 13,5 cm x 20 cm
Series Title: -
Call Number: 658.82 RAN m

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