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Media and Digital Management
Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media…
- Edition
- 1st ed.
- ISBN/ISSN
- 978-3-319-72000-5
- Collation
- 486 halaman
- Series Title
- -
- Call Number
- 302.23 NOA m
Managing Media and Digital Organizations
What does it take for success in the media business? Creativity, innovation, and performance, of course. Plus experience and good judgment. However, it also requires an understanding of the principles and tools of management. This book summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover—in a …
- Edition
- 1st ed.
- ISBN/ISSN
- 978-3-319-71288-8
- Collation
- 696 halaman
- Series Title
- -
- Call Number
- 302.23 NOA m
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