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Media and Digital Management

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Eli M. Noam

Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media…

Edition: 1st ed.
ISBN/ISSN: 978-3-319-72000-5
Collation: 486 halaman
Series Title: -
Call Number: 302.23 NOA m

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Managing Media and Digital Organizations