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Effective Personal Communication Skills for Public Relations (PR in Practice)
Make ideas contagious through every channel of communication Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase "meme" to describe a self-replicating unit of cultural information, Andy Gr…
- Edition
- illustrated edition
- ISBN/ISSN
- 9780749444075
- Collation
- 235 halaman
- Series Title
- -
- Call Number
- 302.2 GRE e
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