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Found 1 from your keywords: author=Debra Z. Basil
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cover
Social Marketing in Action: Cases from Around the World
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Debra Z. BasilGonzalo Diaz-MenesesMichael D. Basil

his textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help st…

Edition
1st ed.
ISBN/ISSN
978-3-030-13019-0
Collation
474 halaman
Series Title
Springer Texts in Business and Economics
Call Number
658.8 BAS s