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Found 1 from your keywords: author=Olaf Reinhold
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cover
Social Customer Relationship Management: Fundamentals, Applications, Technolo…
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Rainer AltOlaf Reinhold

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemen…

Edition
Ilustrated
ISBN/ISSN
9783030233433
Collation
127 halaman
Series Title
Management for Professionals
Call Number
658.812 ALT s