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Manajemen pemasaran : dasar, konsep & strategi

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Prof. Dr. Sofjan Assauri, MBA

Pemasaran memainkan peran yang sangat penting dalam dunia usaha. Pengertian pemasaran tidak dapat dilihat hanya sebagai suatu kegiatan sedehana yaitu pemasaran massal yang menekankan pada kegiatan penjualan, sistem distribusi, melaui jaringan penjualan yang sangat luas. Nmaun pemasarn harus dilihat sebagi suatu penerapan ilmu manajemen yang mencakup proses pengambilan keputusan yang didasarkan …

Edition: Ed 15.2017
ISBN/ISSN: 979-421-115-x
Collation: x, 450 hlm : ilustrasi ; 20 cm
Series Title: -
Call Number: 658.8 ASS m

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