Electronic Resource

Managing Media and Digital Organizations

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What does it take for success in the media business? Creativity, innovation, and performance, of course. Plus experience and good judgment. However, it also requires an understanding of the principles and tools of management. This book summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover—in a jargonless, non-technical way—the major management functions. First, creating a media product: the financing of projects and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, is the control loop: media accounting and strategy planning. The book’s interdisciplinary approach goes beyond an industry-by-industry coverage and centers around management functions.

In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. It is also a work that helps advance the entire field—the management of information resources and products—to a more central role in business analysis. This book is designed to help those already in the sector or those joining it to become creative managers and managerial creatives. It aims to make managers in this field more knowledgeable, less blinded by hype, more effective, more productive, and more responsible.

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Detail Information

Series Title

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Call Number

302.23 NOA m

Publisher

England : Palgrave Macmillan., 2019

Collation

696 halaman

Language

English

ISBN/ISSN

978-3-319-71288-8

Classification

302.23

Content Type

text

Media Type

-

Carrier Type

online resource

Edition

1st ed.

Subject(s)

media massa
Manajemen Media

Specific Detail Info

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Statement of Responsibility

Eli M. Noam

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