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International Business Management: Succeeding in a Culturally Diverse World

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Kamal Fatehi Jeongho Choi

This textbook explores the theoretical and practical aspects of managing international business operations while also dealing with multi-cultural, multi-national and global issues of managing business expansion beyond the domestic market. A second, revised edition of Managing Internationally: Succeeding in a Culturally Diverse World, each chapter contains up-to-date material, in-depth coverage …

Edition: 2nd ed
ISBN/ISSN: 978-3-319-96622-9
Collation: 455 hal.
Series Title: Springer Texts in Business and Economics
Call Number: 658 FAT i

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Social Customer Relationship Management: Fundamentals, Applications, Technolo…

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Rainer Alt Olaf Reinhold

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemen…

Edition: Ilustrated
ISBN/ISSN: 9783030233433
Collation: 127 halaman
Series Title: Management for Professionals
Call Number: 658.812 ALT s

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