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Table of Contents: Introduction: Henry Kissinger and American Power in a Multipolar World Ch. 1. "See How Those Pieces Could be Moved to Our Advantage": Washington-Moscow-Beijing, 1971-72 Ch. 2. "Two Former Enemies," Kissinger in Beijing, February 1973 Ch. 3. From Cambodia to the October War: Beijing-Washington, March-October 1973 Ch. 4. In Search of Strategic Alliance: Kissinger in Be…
When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expan…
Make ideas contagious through every channel of communication Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase "meme" to describe a self-replicating unit of cultural information, Andy Gr…
This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals…