Pengaruh Brand Image, Product Quality, Sales Promotion, Personal Selling Dan …

Edition

2024

ISBN/ISSN

-

Collation

xiii, 137 hal; 30 cm

Series Title

-

Call Number

658 ROH p/2024

Effective Personal Communication Skills for Public Relations (PR in Practice)

Make ideas contagious through every channel of communication Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase "meme" to describe a self-replicating unit of cultural information, Andy Gr…

International Public Relations and Public Diplomacy: Communication and Engage…

This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals…

Dasar-Dasar Periklanan

Buku Ini Berisi : 1. Sejarah Periklanan di Dunia 2. Sejarah Perilkanan di Indonesia 3. Data Belanja Iklan di Indonesia 4. Iklan dan Bauran Pemasaran 5. Rating dan Iklan 6. Untuk Siapa Kita BerIklan 7. Iklan yang Baik 8. Jenis-Jenis Iklan 9. Mereka yang Terbit Dalam Periklanan 10. Biro Iklan 11. Above The Line (Media Lini Atas) 12. Below The Line (Media Lini Bawah) 13. Positioning d…

Contemporary Advertising and Integrated Marketing Communications

Edition

Ed. 14

ISBN/ISSN

978-0-071-31838-9

Collation

xxxix, 721hlm., + Indeks; 21,5 cm x 27,5 cm

Series Title

-

Call Number

659.1 ARE c