Make ideas contagious through every channel of communication Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in …
This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in b…
Buku Ini Berisi : 1. Sejarah Periklanan di Dunia 2. Sejarah Perilkanan di Indonesia 3. Data Belanja Iklan di Indonesia 4. Iklan dan Bauran Pemasaran 5. Rating dan Iklan 6. Untuk Siapa Kita Be…