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Social Marketing in Action: Cases from Around the World
his textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help st…
- Edition
- 1st ed.
- ISBN/ISSN
- 978-3-030-13019-0
- Collation
- 474 halaman
- Series Title
- Springer Texts in Business and Economics
- Call Number
- 658.8 BAS s
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