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Strategi pemasaran adalah komponen penting dalam bisnis yang dapat meningkatkan penjualan dan membantu mencapai target pasar. Berikut adalah pengertian, fungsi, dan tujuan strategi pemasaran. Strategi pemasaran adalah desain pemasaran dalam jangka panjang yang bertujuan untuk meningkatkan penjualan dan membangun hubungan dengan konsumen. Dengan strategi pemasaran yang tepat pemasar dapat memast…
Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemen…