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Found 4 from your keywords: subject="Manajemen Merek"
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cover
Manajemen dan Strategi Merek
Comment Share
Fandy Tjiptono, Ph.D.

Buku ini menjelaskan tentang: 1. Brand: Konseptualisasi dan Peran Strategik 2. Brand Equity: Konseptualisasi dan Pengukuran 3. Pioneer Brand versus Imitator Brand 4. Local Brand versus Global Brand

Edition
Ed.1
ISBN/ISSN
978-979-29-2669-9
Collation
xiv, 286 hlm. ;19 cm x 23 cm
Series Title
Manajemen Merek 01
Call Number
658.827 TJI m
cover
Islamic Branding and Marketing: Creating A Global Islamic Business
Comment Share
Paul Temporal

Buku ini tentang: 1. indroduction 2. why muslim nation need to derferot strong brands 3. An overview of muslim markets 4. the nature and structure of islamic markets 5. building a brand strategy 6. opportunities in islamic brand categories 7. the future 8. challenges facing islamic brands 9. key success factors and strategies for aspiring islamic brands 10. challenges and key strateg…

Edition
-
ISBN/ISSN
978-0-470-82539-6
Collation
xvii, 324 hlm., 24 cm
Series Title
-
Call Number
297.273 TEM i
cover
Brand Management: 13 Strategi untuk Mengembangkan Merek Anda
Comment Share
Jacky TaiWilson Chew

Buku ini menguraikan (1) Diferensiasi dan mengapa itu penting, (2) Membangun merek dengan biaya rendah, (3) mengapa diferensiasi sulit, (4) Kriteria diferensiatroe yang baik, (5) Strategi untuk mengembangkan merek

Edition
-
ISBN/ISSN
978-979-062-375-0
Collation
xi, 304hlm.: 17,5 cm x 25 cm
Series Title
-
Call Number
658.8343 TAI b
cover
Brand Management & Strategy
Comment Share
Fandy Tjiptono

Edition
-
ISBN/ISSN
979-731-841-9
Collation
xii,170 hlm.; 20x28 cm
Series Title
-
Call Number
658.827 TJI b

Edition
-
ISBN/ISSN
979-731-841-9
Collation
xii,170 hlm.; 20x28 cm
Series Title
-
Call Number
658.827 TJI b