When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any libra…
Make ideas contagious through every channel of communication Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in …
This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in b…
Isi buku ini antara lain: 1. Pengetahuan dasar public relations 2. Penempatan public relations dalam organisasi 3. Perbedaan public relations dengan pemasaran 4. Perbedaan PR dan Periklanan 5.…