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Found 2 from your keywords: author=Sampurno
# Debug Box 
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cover
Manajemen Stratejik: Menciptakan Keunggulan Bersaing Yg Berkelanjutan
Comment Share
Dr. Sampurno, MPA

Keunggulan kompetitif yang sutainable tidak dapat diperoleh hanya melalui aktivitas operasional. Sebagian besar inovasi manajemen yaitu total quality, just-in-time, benchmarking, business process reengeneering, outsourcing-kesemuanya adalah mengenai efektivitas operasional. Melalui inovasi manajemen tersebut perusahaan yang bersangkutan memang dapat melakukan sesuatu yang lebih baik dibandingka…

Edition
cet 3 2013
ISBN/ISSN
979-420-718-7
Collation
xiii, 279 hal; 15 x 22 cm
Series Title
-
Call Number
658.401 SAM m
cover
Manajemen Pemasaran Farmasi
Comment Share
Sampurno

buku ini berisi tentang : 1. konsep pemasaran 2. keunggulan kompetitif dan rencana stratejik 3. analisis lingkungan 4. perilaku konsumen 5. segmentasi pasar 6. produk, kemasan dan brand 7. strategik penetapan harga 8. promosi 9. industri farmasi 10. kasus pemasaran farmasi indonesia

Edition
cet 3
ISBN/ISSN
979-420-696-2
Collation
15.5 x 23 cm; xxii + 450 hlm
Series Title
-
Call Number
615.4 SAM m