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Robert D. Gilbert

Edition: Cetakan 1
ISBN/ISSN: 979-3659-18-1
Collation: 296hlm,20x16 cm
Series Title: -
Call Number: 658.4 Gil n

Edition: Cetakan 1
ISBN/ISSN: 979-3659-18-1
Collation: 296hlm,20x16 cm
Series Title: -
Call Number: 658.4 Gil n

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Social Marketing in Action: Cases from Around the World

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Debra Z. Basil Gonzalo Diaz-Meneses Michael D. Basil

his textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help st…

Edition: 1st ed.
ISBN/ISSN: 978-3-030-13019-0
Collation: 474 halaman
Series Title: Springer Texts in Business and Economics
Call Number: 658.8 BAS s

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Social Customer Relationship Management: Fundamentals, Applications, Technolo…

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Rainer Alt Olaf Reinhold

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemen…

Edition: Ilustrated
ISBN/ISSN: 9783030233433
Collation: 127 halaman
Series Title: Management for Professionals
Call Number: 658.812 ALT s

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Principles of Digital Communication: A Top-Down Approach

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Bixio Rimoldi

This comprehensive and accessible text teaches the fundamentals of digital communication via a top-down-reversed approach, specifically formulated for a one-semester course. The unique approach focuses on the transmission problem and develops knowledge of receivers before transmitters. In doing so it cuts straight to the heart of the digital communication problem, enabling students to learn qui…

Edition: 1
ISBN/ISSN: 9781107116450
Collation: 269 / 311
Series Title: -
Call Number: 621.382 RIM p

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