This textbook explores the theoretical and practical aspects of managing international business operations while also dealing with multi-cultural, multi-national and global issues of managing busin…
his textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary ob…
Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business pr…
Buku ini berisi tentang: 1. Metode penelitian kuunatitatif, kualitatif, dan kombinasi (mixed methods) 2. Metode kuantitatif 3. Metode kualitatif 4. Penelitian Kombinasi 5. Metode penelitian da…
Buku ini membahas masalah penelitian yang dirancang untuk Anda yang tertarik dengan bidang penelitian, terutama para mahasiswa. Dalam menyusun buku ini, penulis berasumsi bahwa pembaca adalah seora…