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This text provides a comprehensive and unique introduction to modern microeconomics. It pursues an integrative approach by putting the main findings of economics into a broader perspective; theories are critically reflected on from a philosophical standpoint and by comparing them to approaches found in the social sciences, while implications for the design of the legal system and business pract…
This book provides an introduction to energy economics. It shows how to apply general economic theory as well as empirical and advanced econometric methods to explain the drivers of energy markets and their development. Readers learn about the specific properties of energy markets as well as the physical, technological, environmental, and geopolitical particularities of energy sources and produ…
his textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help st…
Actions really do speak louder than words, but you've got to be able to understand them. That's where Body Language For Dummies, Second Edition comes in handy. If you find yourself puzzled by other people, or want to improve the impression you give, having an insight into body language is key, and this book will teach you to comprehend what people really mean, even if they say nothing at all, a…
Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemen…
This user-friendly book provides a step-by-step guide to using the five major approaches to research design: quantitative, qualitative, mixed methods, arts-based, and community-based participatory research. Chapters on each approach follow a unique format—they present a template for a research proposal and explain in detail how to conceptualize and fill in every section. Terminology commonly …
This comprehensive and accessible text teaches the fundamentals of digital communication via a top-down-reversed approach, specifically formulated for a one-semester course. The unique approach focuses on the transmission problem and develops knowledge of receivers before transmitters. In doing so it cuts straight to the heart of the digital communication problem, enabling students to learn qui…