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Social Marketing in Action: Cases from Around the World
his textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help st…
- Edition
- 1st ed.
- ISBN/ISSN
- 978-3-030-13019-0
- Collation
- 474 halaman
- Series Title
- Springer Texts in Business and Economics
- Call Number
- 658.8 BAS s
Body Language For Dummies
Actions really do speak louder than words, but you've got to be able to understand them. That's where Body Language For Dummies, Second Edition comes in handy. If you find yourself puzzled by other people, or want to improve the impression you give, having an insight into body language is key, and this book will teach you to comprehend what people really mean, even if they say nothing at all, a…
- Edition
- 2
- ISBN/ISSN
- 9781119953517
- Collation
- 337 halaman
- Series Title
- -
- Call Number
- 302.222 KUH b
Social Customer Relationship Management: Fundamentals, Applications, Technolo…
Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemen…
- Edition
- Ilustrated
- ISBN/ISSN
- 9783030233433
- Collation
- 127 halaman
- Series Title
- Management for Professionals
- Call Number
- 658.812 ALT s
The Science of Effective Communication : Improve Your Social Skills and Small…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- 253 hal.
- Series Title
- Positive Psychology Coaching Series
- Call Number
- 302.244 TUH s
- Edition
- -
- ISBN/ISSN
- -
- Collation
- 253 hal.
- Series Title
- Positive Psychology Coaching Series
- Call Number
- 302.244 TUH s
Research Design: Quantitative, Qualitative, Mixed Methods, Arts-Based, and Co…
This user-friendly book provides a step-by-step guide to using the five major approaches to research design: quantitative, qualitative, mixed methods, arts-based, and community-based participatory research. Chapters on each approach follow a unique format—they present a template for a research proposal and explain in detail how to conceptualize and fill in every section. Terminology commonly …
- Edition
- 1
- ISBN/ISSN
- 9781462514380
- Collation
- 301 / 320
- Series Title
- -
- Call Number
- 001.42 LEA r
Principles of Digital Communication: A Top-Down Approach
This comprehensive and accessible text teaches the fundamentals of digital communication via a top-down-reversed approach, specifically formulated for a one-semester course. The unique approach focuses on the transmission problem and develops knowledge of receivers before transmitters. In doing so it cuts straight to the heart of the digital communication problem, enabling students to learn qui…
- Edition
- 1
- ISBN/ISSN
- 9781107116450
- Collation
- 269 / 311
- Series Title
- -
- Call Number
- 621.382 RIM p
Teori Komunikasi
Pada Buku Ini Materi Yang Dibahas adalah : - Mengenal Teori Komunikasi -Teori Teori Komunikasi -Teori Teori Dalam Kelompok Dan Budaya -Teori Komunikasi Massa
- Edition
- -
- ISBN/ISSN
- 978-979-756-564-0
- Collation
- viii, 126 Hal+ 16 x 23 cm
- Series Title
- -
- Call Number
- 302.2 SAN t
Teori Komunikasi
Buku ini menyajikan teori-teori komunikasi ke dalam tradisi-tradisi ilmiah sehingga pembaca dapat mengetahui keberagaman dan kompleksitas dari ilmu komunikasi. Keseluruhan bab menyediakan skema penjelasan yang sistematis ke dalam depalan ruang lingkup komunikasi , yaitu: pelaku komunikasi, pesan, percakapan, hubungan, kelompok, organisasi, media, masyarakat dan budayam, disertai dengan kutipan…
- Edition
- 9
- ISBN/ISSN
- 978-981-4281-88-1
- Collation
- 1 Jilid, xii, 572 hlm.; 19 cm x 26 cm
- Series Title
- -
- Call Number
- 302.2 LIT t
Child, Family, Scholl, Comunity : Socialization and Support
- Edition
- -
- ISBN/ISSN
- 0-15-501981-3
- Collation
- xiii-629hlm;18x24cm
- Series Title
- -
- Call Number
- 305.23 BER c
- Edition
- -
- ISBN/ISSN
- 0-15-501981-3
- Collation
- xiii-629hlm;18x24cm
- Series Title
- -
- Call Number
- 305.23 BER c
Catatan Pinggir 3
- Edition
- Cetakan Pertama
- ISBN/ISSN
- 979-444-102-3
- Collation
- xx-504hlm;14x21cm
- Series Title
- -
- Call Number
- 081. MOH c
- Edition
- Cetakan Pertama
- ISBN/ISSN
- 979-444-102-3
- Collation
- xx-504hlm;14x21cm
- Series Title
- -
- Call Number
- 081. MOH c
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