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Increased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are reasons why schools and school districts need an effective marketing program. However, even school and district administrators who recognize the importance of marketing often feel unprepared to initiate and maintain a strategic marketing effort. How to Market Your…
his textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help st…
Make ideas contagious through every channel of communication Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase "meme" to describe a self-replicating unit of cultural information, Andy Gr…
This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals…
Isi dalam edisi ini antara lain: 1. Winning Strategy: Marketer Membangkitkan Problem 2. PERPI : 5 Jalan Ciptakan Terobosan Lewat Inovasi 3. Strategy : Mencapai Potensi Merek di Masa Depan 4. Menghalau Haters dan Bedecak Kagum 5. Ubah Kritik dan Saran Jadi Solusi 6. Ciptakan Konten Positif 7. Piawai Mengelola Media Sosial
Materi dalam buku ini mencakup: .memahami manajemen pemasaran .menangkap pencerahan pemasaran .berhubungan dengan pelanggan .membangun merek yang kuat