his textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help st…
Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemen…
Buku ini berisi tentang: 1. Metode penelitian kuunatitatif, kualitatif, dan kombinasi (mixed methods) 2. Metode kuantitatif 3. Metode kualitatif 4. Penelitian Kombinasi 5. Metode penelitian dan pengembangan